Three months have passed since finishing two years of being in our homes due to the global pandemic. In retrospect it's almost like the time capsule of. Through the email, I was able to work from home, and our exams were cancelled. From being awed by dalgona coffee as well as Maggi in the beginning, to the ability to cook a variety of kinds of cuisines, the covid-19 stunned us everyone. In the chaos in which everything was locked up and shops were closed and we were faced with a massive emergency of the need to survive in the homes of our families. This impacted items that were available in markets as well as mental health. It affected as well as the earnings of each company. The business was shut down for a long time and was more concerned with survival than growth. However, some companies emerged the ashes like champions and gained an enviable amount of attention that it merits focus of the world due to its model of business as well as the products or services it offers. Continue reading for more information.
One of the most important changes that the pandemic has brought about is the digitalization of all aspects of our lives. From health consultations online to online education or food distribution, there's everything you can find online right now. The increase in small online businesses is a huge increase. With it the leap and the creativity the various brands have demonstrated in the field of digital marketing are impressive and has made the marketing of their products more personalized and cost-effective. The years were filled with Zoom burnout virtual dates, virtual classes, and endless meetings with g-meets. In light of more time spent with loved ones, even people who are elderly have been taught how to use technology and run Zoom meetings. Virtual Satsangs are as widespread as nurseries that are virtual. Although it may sound odd it is now a reality. Many of our companies were either digital-related companies providing services or products, or services such as food delivery or parcel delivery.
- Razorpay
Payment’s solutions provider Razorpay has been named the sixth unicorn in India this year after it has raised $100 million (about 731 crore) in a funding round. It is currently a payment platform for more than 5 million companies such as Airtel, BookMyShow, Facebook, Ola, Zomato, Swiggy, Cred, ICICI Prudential and many more. Everyone has been through these pay portals and with the use of digital payments becoming more and more normal and an alternative to cash, the business will likely to grow rapidly in the near future.
- iD Fresh Food
iD Fresh Food delivers its goods directly to its customers. It operates on the trust of the customer model, and has updated its model to serve customers in Mumbai specifically in the areas of Covid-19 that are affected by delivering its products to the homes of the consumer to make an electronic payment in 24 to 48 hours. There aren't any sales representatives or CCTV cameras that can hold anyone accountable, and there is no verification of who purchased the product! The company launched Trust Shop, a Trust Shop model, in 2016, in which customers were able to buy items from iD chillers without sales representatives and without CCTV cameras at 37 residences in Bengaluru, Mumbai, Chennai and Hyderabad. The company entrusted customers to leave their money in an enclosed cash box with the chiller. The response was overwhelmingly positive with returns of 90 to 95 percent in some stores, and it's the same today.
- Shiprocket
The year of the covid-19 saw a rise in small-scale businesses which could be operated at home. For example, catering services, bakeries at home, gifts hampers crafting jewelry, thrift stores and more! Shiprocket is among those delivery services that take the item from the doorstep of the producer and deliver it to the client's doorstep. The unique business model that is low-cost has made it simple for small businesses to grow and for the business to enter the market.
For more information on food marketing, agrotech, and technologies that are in food and the Indian sector of food, visit the FMTmagazin. FMT Magazine is an edition of the German publication. It is an extensive publication on food, drink and beverages that connects buyers and sellers through the publication high-quality and international in nature. The magazine covers the whole range of the food industry, including information on food policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine features content on processing, ingredients packaging food safety, marketing. It also features interviews with prominent personalities in industry. Indian sector of food.
