Have you ever wondered what keeps the several kinds of organic food fresh and ready to consume? It is the shrink-wrapping technology used widely in the food packaging industry. For those who aren’t well versed with what shrink wrap is, it is Shrink wrap is a form of plastic film that can be wrapped around any item, regardless of its size or shape. After that, heat is applied to the surface, causing the plastic to shrink. It conforms to the shape of your object as it shrinks and seals itself. When in transit and in store, the shrink wrap shields the items from dirt, dust, humidity, and other environmental factors.
The Purpose Behind Shrink Wrapping Technology
- For the protection of the contents inside: When heat is applied to shrink wrap, a very tight seal is formed. The shrink-wrapped contents are then fully protected by this plastic seal. The objects are no longer vulnerable to harm from dust, dirt, or moisture once they have been sealed. Some shrink wrap also has UV cover, which protects your items from the sun's harmful rays.
- More affordable than other packaging methods: Shrink wrap can be a very cost-effective alternative to other wrapping materials. It's also planned to save space by keeping packed goods close together without the use of bulky materials like boxes. Saving space saves money, both in terms of storage and transportation.
- Brand promotion through wrapping: Shrink wrap has the added benefit of being able to be customized with colors, words, photos, and logos to advertise your items. Your product isn't just wrapped in plastic from the factory floor to the end user; it's wrapped in your name. This is a marketing tool that can help you raise brand recognition and visibility among your customers.
The Application of Shrink Wrapping in the Food Industry
Food packaging industry has a lot to take in from the beneficial method of shrink wrapping. Shrink wrap machines tightly wrap any kind of food package, allowing them to be transferred in lots and batches as unitized individuals, taking up less space, preventing pilferage, and withstanding environmental factors such as moisture and dust. Food ingredients such as asafetida, herbs, and tinned foods, chilled items such as paneer, butter, cheese, soft drinks, tetra-packed goods, and non-chilled products such as coffee & tea packets and chocolates can all be suitably and comfortably unitized for safe transit.
Be it any kind of small or large packages, the shrink wrapping technology makes sure to give it a safer wrapping in order to have a smoother and safer transit. This packaging solution ensures that the manufacturing and production processes are taken to the next stage. For a developing country like India with a food packaging industry running on limited resource, shrink wrapping technology comes with the benefit of long-lasting packaging and better scope for manufacturing and delivery of better quality too. Not only in India, shrink-wrapping is one of the packaging industry's most promising options.
