Expanding its brand's reach in India, Lay's, India's favorite chip manufacturer, has launched an innovative flat cut chip as well as its thinnest selection of chips ever before - Lay's Wafer Style. Aimed at consumers seeking an innovative, sleek, and crunchy flavorful experience, Lay's Wafer Style is the thinnest chips from the house of Lay's and will be available in three delightful new flavors - Salt & Pepper, Tangy Treat & Sundried Chilli - providing a delicate crunch in every bite to consumers.
Tailor-made to suit the changing tastes and palates, Lay's Wafer Style aims to offer a 'Paper Thin, Wafer Thin' experience to the audience with differentiated flavors.
In expressing his joy over the introduction, Anshul Khanna the Senior Director and Head of Category Foods at PepsiCo India said "As market leaders and innovators, Lay's and Lay's continue to innovate with new category concepts that reflect the changing tastes of customers. We are thrilled to launch "Lay's Wafer Style," cut in a flat fashion and the thinnest chips made by Lay's. It comes in three great-tasting flavors. We're confident that customers will enjoy these new flavors of Lay's Wafer Style just like our other innovations from previous years."
Its Wafer Style is available in three different flavors three special flavors - Salt & Pepper and the Tangy Treat & Sundried Chilli at INR 5, INR 10, and INR 20 on the major retail and e-commerce websites in India. To promote the launch of Lay's Wafer Style, a fresh TVC advertising campaign is scheduled to be revealed featuring Lay's brand ambassador as well as Bollywood celebrity, Alia Bhatt, and the well-known actor Siddhant Chaturvedi across multiple platforms.
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