Haldiram's, India's largest ethnic snack-food company Nagpur is growing rapidly by establishing its own manufacturing facility to manufacture long-lasting dairy products. The company is constructing a huge dairy plant, that will be investing more than 100 crore rupees and the company hopes to expand its operations beyond its current market which includes Maharashtra, Goa, and Chhatisgarh.
SIG is a leading systems and solutions provider of aseptic carton packaging, was selected to expand its products by using its innovative filling machines for aseptic cartons. This is the first time SIG has made an investment into its manufacturing facility for filling aseptic cartons and the company is providing an ultra-fast CFA 1224 filling machine to combiblocXSlim packaging. The filling process offers great flexibility, with several volume options which makes it a great option. In addition, the high-speed filling machine capable of filling 24,000 cartons per hour, has the capacity to grow and expand in the coming years.
In announcing the partnership, Sushil Agarwal, director at Haldiram's Nagpur said, "SIG offered us state-of-the-art technology that can be used in 9 sizes of volume in one machine for filling and all of it at high speed. This allows us to have a variety of options to package various products in a wide range of packaging sizes and formats. Furthermore than that, the slim, elegant cartons are stylish and are noticeable on the shelves."
Beginning by co-packaging its items by contracting with manufacturers Haldiram's Nagpur is now planning to launch an additional range of dairy and non-dairy ethnic products, making use of its existing retail networks along with distribution capacities."
Neeraj Agarwal is the marketing director of Haldiram's Nagpur Neeraj Agarwal, Haldiram's Nagpur's marketing director, "Our brand Haldiram's is known as a household name and is associated with high-quality and great products. With SIG we are sure that we'll be able to expand this significantly to the category of ethnic drinks. We can offer beverages that people really appreciate, with the appropriate sizes that are appropriate for different occasions for consumption."
The offerings comprise buttermilk sold under the brand name Matka Jhatka available in 200 milliliter combiblocXSlim cartons, as well alongside Aam Panna, Jal Jeera, and a range of varieties of Lassi products.
Vandana Tandan, country manager for SIG India, said, "We are extremely excited about joining forces together with Haldiram's Nagpur. Their desire to develop distinct products is in perfect harmony with SIG's filling technology, which allows for the greatest flexibility. We are confident that, with Haldiram's, we can launch new products that are truly innovative and will continue to grow in this exciting area of drinks that are ethnic."
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