Packaging plays a significant impact in the customer experience. It is a matter of brand displacement as well as the overall experience of the customer. There are four major aspects of Containment, Communication, Protection, and Utility. This is why marketers are seeking to increase profits and sales while minimizing the amount of waste and losses. The above attributes can be crucial to improving the experience of the consumer. The First Moment of Truth (FMOT) -- or the initial three to seven seconds during the time a potential buyer sees the product you sell on a shelf -- is vital. A well-designed packaging won't just catch the attention of customers, but it will be able to differentiate your product from the competition. A quality package can be a powerful marketing tool that informs the consumer about what your company's message is about.
There are many types of packaging materials that are used to package FMCG products. The most popular types are:
Food packaging that is antibacterial is a type of packaging that is able to kill or hinder the development of microorganisms inside the product that is packaged, thereby prolonging the shelf life of perishable foods and enhancing the standards for food safety.
The increasing awareness of health issues among consumers is an important aspect in encouraging companies to explore packaging materials and increase the safety standards. Demand for packed food and ready-to-eat food items across the globe particularly in emerging nations is growing rapidly. This will lead to growth opportunities for companies in the industry of antimicrobial food packaging.
- Aseptic Packaging
The process of aseptic is a technique where commercially sterilized liquids are packaged under sterile conditions inside sterilized containers to create products that are shelf-stable and do not require refrigeration. In light of the importance and seriousness of the sterility of these items' packaging, proper packing is crucial. Packaging that is aseptically sterilized refers to a special manufacturing method in which the pharmaceuticals, food, or other items are separated in the package. The contents are then put into the container within the sterile environment. Aseptic packaging is lightweight, portable, and is not damaged. Therefore, it provides a great degree of ease of use. The product's quality is much more secure due to the use of this method. It is because the process is aseptic and uses lower temperatures. Thus, it allows for better retention of nutrients, which can be as close as that original taste, texture, and color.
- Green Packaging
It is also known as sustainable packaging, utilizes methods of manufacturing and materials to decrease energy usage and also the negative impacts from packaging to the natural environment. The majority of green packaging options comprise biodegradable and recyclable products, as opposed to materials such as plastic and Styrofoam. Green manufacturing practices are implementing measures to decrease their power consumption as well as the greenhouse gas emissions that they generate.
For more information on food Marketing, Agrotech, and other technologies that are related to technology in the Indian industries of the food sector, visit FMTmagazine . FMT Magazine is an edition of the German publication. It is a complete publication on food, drink, and beverages that connects buyers and sellers with the publication top-quality internationally. The magazine covers the full range of the food and beverage industry. It also includes policy-related content. FMT Magazine stands for Food Marketing & Technology Magazine. It features information on processing packaging food safety, marketing, as well as interviews with the top people in the industry. Indian Food industry.
