Simply stated the field of color psychology has evolved into an increasingly sought-after area of theory of color, which analyzes psychological and emotional implications of colors and emotions. A lot of the meanings are universal since they impact the brain, however, certain meanings are specific to a culture. While traveling, it's advised to look up the accepted as well as unacceptable colors of any event of a family or culture that you attend abroad. The taste of a brand's color usually depends on the message it wants to convey to its clients and the kind of connection between colors and emotions it wants to create. Like how people are affected by color. For example, on a particular day, you could wear a blouse in orange due to:
- It boosts your spirits.
- You're ready to take action
- You are feeling creative
- You're looking to stand out
From adding color to food items by Colour machine to natural colors all things affect the mood. It's great when companies utilize this to affect their customers. Let's learn about some other colors used by companies and how they affect us.
- Purple
Purple is associated with things we think of as luxury and royalty and the finest objects in the world, and assumed power, and is an increasingly popular option in the beauty and luxury industries. It is also associated with the spiritual and imaginative, which is why you'll find many brands from the creative sector transform their purple hues to tell their stories.
- Blue
Blue can be healthy and safe in small towns, and dependable. Numerous financial firms utilize blue (Allstate, JP Morgan, Progressive, American Express) which is a color also linked to financial stability.
- Green
The color green is a symbol of peace, security, and the freshness. Its various shades can help make a distinctive brand image for your business. Green is usually associated with the feeling of health, calm and tranquility. Green can also convey ideas of health, freshness and natural characteristics. However, darker shades of green can be a sign of financial stability and prosperity.
- Yellow
Yellow is a lively warm and lively color. This bright color is perfect for brands that live up to the cheerful arrangement including Ikea, Subway, and Snapchat.
- Orange
Orange is a symbol of energy, joy and compassion. It's energized and invigorating. Orange represents an affordable product with decent quality. Because it also conveys warmth and warmth
- Red
Red is pure and full of energy. It's the most energizing of all colors. It's gripping thrilling, exhilarating, and exciting. This is the primary focus on the wheel of color. The photoreceptors inside your eyes are especially sensitive to light with a long wavelength, that we recognize as red. There's a motivation to create logos in red as it is the reddest prominent color.
