Simply put, color psychology has become a popular area of color theory that maps the emotional and psychological connotations between colors and emotions. Many of these meanings are universal because they have an effect on the brain, but some are only cultural. When traveling, it is advisable to research the accepted and unacceptable colors for any family or cultural event you are attending abroad. Brand’s taste for a color often depends on what it wishes to portray to its customers and what kind of connection between colors and feelings it wishes to build. Just like how individually we are affected by colours. For example, one day you might wear an orange blouse because:
● It lifts your spirits
● You are ready to act
● You feel creative
● You want to make a statement
From something as added colour on food by Colour machine to colours in nature, everything affects the mood. Its so good when company use that to affect its consumers. Lets read about a few more colours used by brands and how it affects us.
- Purple
Purple is associated with the things we associate with royalty - luxury, the finer things in life, assumed power, making it a popular choice in the luxury and beauty industries. It is also linked to spirituality and imagination, which is where you will also see many brands in the creative industry turn purple to tell their story.
- Blue
Blue is healthy, reliable in a small town, and trustworthy. Many financial companies use blue (Allstate, JP Morgan, Progressive, American Express), a color that has also been associated with financial stability.
- Green
Green is a color that symbolizes tranquility, security and freshness. Its different shades can create a unique brand identity for your company. Green is typically associated with health and feelings of peace and serenity. Green also often communicates ideas of freshness, health, and natural qualities. However, darker greens can sometimes represent financial stability and prosperity.
- Yellow
Yellow is a fun, warm and upbeat color. This cheerful color is ideal for brands that can do justice to the sunny arrangement, such as Ikea, Subway, and Snapchat.
- Orange
Orange is synonymous with joy, vitality and kindness. It is invigorating and energizing. The color orange conveys something that is affordable but of decent quality. Since it also reflects cordiality and warmth,
- Red
Red is pure and pure energy. It is the most inspiring of all colors: gripping, exciting, and exhilarating. This is the focus of the color wheel. The photoreceptors in your eyes are particularly sensitive to long-wave light, which we see as red. There is an incentive to make logos red because red is the most visible color.
